"CRO.CHEZ.LA" is a tricky word game that came out from the fusion of the english word "crochet" and the french custom of naming stores after the owners with the word "from" followed by the name of the owner; which translates into "chez".

Even if it's written differently, it's pronounced the same as the word "crochet".

And then there is LA which is my acronym but also the way my best friend has been calling me since the very first day we met.